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Art 101: Your blueprints to quality imprints

Art 101: Artwork Guidelines

Below are the artwork guidelines for submitting your artwork. You can find how to submit your artwork and what type of files are acceptable.

For more helpful information, including MARCO's video series on how to prepare artwork for your promotional items,
please visit, Art 101, Your Blueprint to Quality Imprints.

If at any time you have other questions please call 877.545.9322 and our customer care team will be happy to assist you.

Video Library
First Time Buyer
Artwork Guidelines
Art Examples
Clipart Library
Font Library


  • PC/Windows
  • We are able to convert MAC files as long as it is in one of the preferred software programs listed below.


(if you don't have the following files just send what you have and our graphics team will do their best to accommodate!)

Adobe® Suite
.ai, .eps


  • Email it to your customer care representative.
  • Email to
  • If you are ordering over the web just follow the steps through the ordering process to upload your artwork.

If you have a file that is larger than 10MB:
Art can be uploaded through:
•    •    •  Ask a customer care representative about our FTP site


  • A resolution of at least 300ppi (pixels per inch) is required to print on full-color items.
  • A resolution of at least 100ppi (pixels per inch) is required for all display full-color items. This would include trade show displays such as table covers and banner stands.
  • Art should be set up for the size it is printing on the product. Below are examples of how the art should be sized for different products.

Art 101: Examples of Resolution Requirements


  • All text should be converted to outlines or curves.
  • Embed all pictures or images within the file to ensure the entire art file is delivered.
  • Keep in mind all text on writing products (pens, pencils, stylus) should be at least 6pt font size.
  • Keep in mind all text on any bag products (tote bag, plastic bag, backpack, etc.) should be at least 12pt font size.

Pantone Matching System®

Otherwise known as PMS numbers. If you can provide PMS numbers for your artwork that would be great. However if you can't there's no need to worry. We can select a standard PMS color, or we can do a PMS match to closely match your artwork.

Click the button to the right in order to view the PMS Color Chart. Pantone Matching System® Color Chart.

The Pantone® company has evolved into being the standard for color communication in the printing industry. When a system such as The Pantone Matching System® is used, the imprint artist indicates the specific PMS number on the artwork so the printer uses the proper color of ink.

In order to produce quality imprints please try to follow the above art guidelines. If you get hung up at any point and are not sure what to do don't panic! Just give us a call and we'll help you work through it.

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