Build Your Customer Base With Trade Show Promotional Merchandise & Logo Products

To gain the most from your promotional merchandise investment, take the time to qualify trade show booth visitors with pre-show marketing. Send the members of your target audience a pre-registration mailer and include a lightweight, easy to mail promo item personalized with your corporate logo and information on how to locate you during the upcoming event. Let them know that you will be handing out a complimentary freebie at your trade show booth or table. Personally contact prospects by phone or email to make sure they have received your gift and to introduce your business, products or services.

It is a fact that customer retention is vital to the success of every business; so, make sure to include your existing loyal clients in your trade show planning process and budget. Choose higher-end promotional merchandise or personalized gifts to present to your customers when they visit your event booth. Provide the opportunity to your current customers and clients to enter a drawing for a desirable prizes, such as a corporate apparel item or a embossed weekender/travel bag emblazoned with your organization's logo. Your customers will feel appreciated and your prospects will notice your efforts to ensure loyalty to your business.

Select creative business promotional tools that can be mentally connected to your products, services or event theme. For example, a travel agency might giveaway silk screened travel neck wallets, and a car dealership may choose to give away a auto accessory like a tire gauge gift set printed with their corporate brand identity or an personalized flashlight. Enhance your brand at the trade show and beyond with reusable and functional business promotional tools for the home or office such as conference tote bags, logo pens, customized kitchen items like custom ceramic cups, and printed adhesive note pads. These items will be reused over and over again and provide your company a long lasting marketing impact and improved ROI.

In order to receive a high return on your promotional & marketing investment, focus on gaining qualified leads. Spend time asking questions and gathering contact information from decision makers before presenting trade show booth visitors with your products and services. Offer special logo merchandise or trade show giveaways to booth visitors that provide you with referrals.

Entice potential customers with frequent drawings for free personalized gifts that compliment your business's, brand, products or services. For example, if you sell computer software, have a drawing for a free upgrade or a desirable hi-tech promo computer accessory. This will help you attract interested buyers to your event venue. Hold multiple drawings and giveaways during the trade show to encourage visitors to return...this will allow you to build a rapport and increases your opportunities to gain their business.