Bright and Inviting – Viva Magenta

Are you feeling slightly unconventional?

Then you are right on-trend with the Pantone Color of The Year – Viva Magenta.

Pantone Color Institute, the consulting service that forecasts global color trends, calls it an “unconventional shade for an unconventional time.” It’s all about your self-expression.

Since the turn of this millennia, the new Pantone Color of the Year has been met with much anticipation. The design world, fashion icons, top consumer products companies, plus the person who just has to be in the know all eagerly await Pantone’s annual December announcement of the quintessential color for the year to come. This year, December 1, 2022, was the day of excitement, and Viva Magenta was revealed.

You can already find a slew of products either in the exact color or color family, including simple things like key chains and notebooks directly from Pantone. They worked with trusted corporate collaboration partners so new products would be ready the same time as the color was launched. Motorola is offering one of its high-end smart phones in the color that is “rooted in the primordial.” Cariuma, a footwear brand focusing on skate shoes, has launched six styles of sneakers all proudly sporting Viva Magenta.

Numerous home décor companies have joined in, with everything from pillows to paint colors to molded acrylic chairs that are in the Magentaverse. These companies were already on the path, with the current design trend of Barbiecore, a decorating style that uses both pastels and bright pinks. Barbiecore is revamping homescapes with the color palette that promises to be everywhere in 2023.

In this tech-heavy world, Viva Magenta “invokes the forces of nature,” with the red family being an intense dye color that humans have used since the start of civilization. The color gurus think it is time to get out of our shell, describing their new-chosen color as joyous, optimistic, a little rebellious, and inclusive of all.

Pantone just did all the market research for you. Whether you are a fan of the color or not, Viva Magenta is it. It “merges the warmth of the natural world with the endless, rich possibilities of the digital space,” said Elley Cheng, Pantone’s vice president and general manager.

Between natural and digital – we all live there somewhere.

Drinkware remains a popular choice in promotional items, especially for for Gen X and Baby Boomers. Regionally, it is preferred by those in the Southeast, Midwest and Pacific areas. Drinkware generates 1,400 impressions during its lifetime. And with Viva Magenta on your side, you will make quite the impression!

Events are always a great way to get your name out. Curating the right attendee list and getting the word out can be a challenge, but once people commit, 90% show up to a paid event. Here you can use the Color of the Year to scream your branding – a table covering all in Viva Magenta will certainly draw attention. Keep it more subtle with a colored lanyard and printing on name badges. Everyone needs a tote to carry their event swag and at-home business materials, and attendees will remember your event all year long. Quality imprinted bags are used by nearly 3/4 of consumers and are kept an average of 11 months.

If all of this is just too much for you, let MARCO Promos provide some stress relief. Gadgets that pop, quish, talk or spin will help you let it all out. Or proudly declare your role in the Magentaverse with a badge ribbon which states simply “STRESSED.”

Don’t stress too much. Just 12 more months and we will have a new Color of the Year. But don’t wait that long to let MARCO Promos help your business live brightly. Call or email us today.

SOURCES

2023 Color of the Year, Pantone Institute, December 1, 2022

Barbiecore Is the Hot Pink Home Trend That Will Be Everwhere in 2023, Patricia Shannon, Better Homes and Gardens, November 1, 2022

The Pantone 2023 Color of the Year is bold and very ‘90s, The Spokesman-Review, December 10, 2022

Global Ad Impressions Study, 2019 Edition, Advertising Specialty Institute

Global Ad Impressions Study, 2020 Edition, Advertising Specialty Institute

Global Ad Impressions Study, 2022 Edition, Advertising Specialty Institute

How to Mitigate Event No Shows, Jessie Fetterling, October 21, 2015