How to Make a Gift Bag the Best it Can Be

If you’re looking to maximize ways to build your brand, advertise and say thank you, putting together event gift bags at your next trade show is the answer. Whether your business plans to fill event gift bags with expensive knockout products or simple, quality items that show you care, it’s helpful to put yourself in your attendee’s shoes to choose the perfect ones. What freebies would they consider to be valuable, meaningful and unique? What practical products would you like to receive in a swag bag if you were an attendee? And how often would you use or reuse them?

Ensure your attendees take and use their event gift bags by following our tips on how to make a gift bag, what to put in gift bags and how to decorate a gift bag.

What to Put in Gift Bags?
With a little thought, you can create a customized bag filled with items that are fun and unique, making a strong first impression and keeping your company top of mind not just at the event, but throughout the year. Remember that ultimately a gift bag is given to remind your prospects of the products and services you provide.

Decide on Number of Items – Before finalizing your bag choice, you’re going to want to consider how many products to include. A common number of items to include in a swag bag is four to six on average.

Choose your Swag – The longer promotional products last and the more useful the items, the more your brand will be seen. Determine products that prospects will want to use either at the home or office, while staying in line with your theme and pairing items that go together logically.

Tech Bag – There’s a high likelihood that attendees will be using their phones more often than on a normal day during the event. Give them a phone charger and they will thank you for it. This goodie bag can include a power bank, a corporate pen, a mobile phone holder and a flash drive. Set your bag apart from others by putting it all in a metallic gold or silver gift bag.

Seasonal Bag – Capitalize on the holidays and seasons. A spring-themed bag might include a logoed umbrella, sunglasses, collapsible water bottle and a baseball cap. Give out a product that attendees will surely use all year long by tossing in logoed lip balm.

Final Details for Your Gift Bags

Timing is Everything – Event gift bags are sometimes overlooked and left for the last minute. Be sure to allow ample time to receive all your products and bags at least a week before your event so that you’ll have time to package and personalize it for a perfect presentation.

Make it Memorable – Guests attending a trade show or large event meet hundreds of people and acquire many goodie bags. A simple way to be remembered is to add your contact information with business literature or your card in the bags.

Branded gift bags have the potential to be walking billboards across the tradeshow floor and beyond. With a clever idea or creative approach, companies can gain quality exposure and create a gift bag that guests will rave about long after the event is over. Work with MARCO Promos for all of your event gift bag needs and you’ll create a memorable bag that will promote your business and be useful for your attendees.