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Marco Promos Blog
Trend Topic: Full-Color Trade Show
Aug 28, 2019
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Advances in printing techniques and technologies have made showing off your logo in full-color accessible & affordable on a wide variety of items. This gives you an opportunity to create a trade show or event presence that is eye-catching, totally coordinated, & traffic stopping!
Boosting the Space
Using full-color banners or display walls to advertise products or services is an obvious choice, but you can also utilize these trade-show standards to create engagement by offering a selfie backdrop that gets your brand instant social media attention. Include a hashtag in your artwork to boost your message!
Table As Canvas
Full-color tablecloths and table-runners can catch attention from across a busy show floor and serve as a compelling canvas for your literature. When printed with full-color, all-over graphics, these show staples can really tie the whole booth together with impactful brand messaging!
Staff – Suit Up!
Don’t forget tradeshow apparel and identification products – from custom-printed lanyards to custom polo shirts or embroidered button-down shirts, using your full-color logo on event staff makes it easy for customers to find help even in a busy booth. The cohesive look these items lend to your team helps to reinforce your brand as well as their professionalism.
Unforgettable Swag
Last, but not least, are the giveaways and swag that will keep customers talking. Choose items that reflect your organization’s values (Fun? Serious? Eco-conscious? Trendy? Reliable?) and go with a full-color imprint that reinforces your branding.
Tuck it into a full-color bag that coordinates with your booth décor for a take-home that will leave them with great memories of the show!
When you choose a full-color design for your next booth or event, know that MARCO can support your look with a wide range of products to create a lasting (and colorful) impression of your organization!
Marco Marketing Team
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Dick Nelson
CEO
Melissa Bertram
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Shelley Borst
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Stephanie Krause
Merchandise Coordinator
Ken Arch
Director of Production
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