How to Creatively Use Promotional Products to Make Your Next Event Memorable!

Whether you are planning a new product launch, preparing for a company picnic, organizing a charity event, or planning a women’s conference, there is one part of an event that can determine its success. That is the parting gift or promotional goodie bag.

Providing a customizable goodie bag or gifts for clients is a great way for your company to pass on your corporate message and stay top of mind with your customers. It is also an inexpensive advertising tool! Take a look at your target audience when choosing which item to use for your next event. Chose items that are practical and useful, reflect the event theme, and work within your budget. You can even get creative with the type of bags you stuff with all of your giveaways…consider highly demanded promotional lunch bags, for example! Great for customers trying to stretch their personal budget or perfect for snacks at kids’ sporting events. Either way – your business name reaches a new audience whenever the bag is used.

If you are in charge of a product launch, the best giveaway is one that directly relates to the new item. When introducing a new food item, you may want to create a gift basket with customizable kitchen items such as a cutting board, stemless wine tumblers & wine stopper. Maybe it’s a new beverage. If so, keep the tumblers but swap in some imprinted snacks and a local specialty item like cheese or olive oil. If your product is related to technology, you could assemble a tech gift set with a custom usb drive, wireless phone charger, stylus pen and Bluetooth speaker. Giveaways that enhance the use of your new product are sure to be a big hit and link memories to your event!

Company picnics or team building events are a great way to build pride in your brand. Employees enjoy imprinted gifts because they are proud to be associated with your organization and are likely to be one of your best advertising tools! A basic sport pack could be stuffed with an imprinted t-shirt, water bottle, silicone wristband and baseball cap. These items are practical for your event but can be used at home afterward. Each time your employee sports one of these items, they will be reminded of your appreciation for their work and dedication. Plus be a walking advertisement for you.

A goodie bag is almost a necessity for an outdoor event such as a walk/run or volunteer appreciation. Recognize your guests and their contributions of time or money by packing a custom tote bag with open-air supplies. Try a can cooler filled with a custom label bottled water. Add sunglasses, sunscreen and lip balm to help take the heat out of any day. Or go high-end with a custom imprint fitness tracker. Your guests are sure to keep you front-of-mind every time they wear it.

Make sure the promotional products you choose are appropriate to the audience.

• Women’s Conference – little luxuries like a smartphone mirror/stand combo, aromatherapy soaps, and an at-home facial kit.
• Shareholder Meeting – an imprinted card case and fine writing pen are gifts that any business person will appreciate.
• Employee Wellness Day – a push-pop shape to relax during the week and a hot/cold pack for the weekend warrior.

Focus on practical items that are important to your participants, and your gifts will be appreciated by all. They will certainly be used either during your event or kept for after.

MARCO Promos can help find the right imprinted promotional items for these and any special event. We have provided customizable solutions for meeting and conference planners for nearly 50 years! Creative, unique, and budget-friendly gifts from MARCO Promos will put a smile on your customers’ face and ensure you event is one they will never forget!