Mugs are a Great Promotional Piece, Here’s Why

Introducing potential customers to your business can be a daunting task. But almost anybody will listen to what you have to say over a cup of coffee. 87% of Americans consider themselves somewhat or full-on coffee-obsessed. Couple your message with a promotional coffee mug so potential customers remember what you had to say long after their beverage is gone.

1. Promotional Mugs Provide Value to Consumers

Mugs are a popular promotional item commonly seen at work, school and home and valued for their long-lasting reusability. Not only are they used every day for coffee, tea and the occasional hot chocolate, they can also double as pen holders, flowerpots or decorative mementos.

Objects with both quality and utility are kept longer, and promotional drinkware is kept for an average of 12 months because mugs have the value consumers crave. Choosing a quality mug to give to your potential customers shows that you value useful and well-made products. Consider handing out substantial ceramic mugs with a large, polished imprint area. Your audience will have a frequent and positive reminder of your business that can ultimately lead to more sales.

3. Expand Your Reach with Customized Mugs

Make your brand ever-present with a promotional product that continues reaching prospects for years to come. According to the Advertising Specialty Institute’s 2020 study, the average drinkware promo piece generates 1,400 impressions. Additionally, mugs have a long shelf life even after the initial person is done with it. In fact, 79% of people are likely to pass along a promotional product once they don’t need it anymore, producing a never-ending chain of impressions. Use as holiday gifts, social media giveaways, employee appreciation gifts or to just have ready to hand out as additional advertising. Your promotional mug will act as a business card, reinforcing your brand, and ultimately driving more business your way.

Not only do customized mugs have a wide appeal, they also come in countless variations! Make your mug stand out by choosing the tall stoneware mug for visual interest, a wide iridescent ceramic mug for a comfortable hold, or a classic “cuppajo” diner mug with stoneware walls to keep your prospect’s beverage warm. MARCO Promos has many options to display your business logo, website or tagline on a customized mug. Contact your Account Executive today, get your free samples, and propel your business this year!